Brand guidelines that keep your brand consistent
Brand Guidelines
A documented rulebook for your brand, so it looks like the same company whoever produces the work.
Brand Guidelines, done properly
- Logo usage rules, clear space and minimum sizing
- Colour palette with exact values for print and digital
- Typography system and hierarchy
- Photography and illustration direction
- Applied examples across your real touchpoints
Why it matters
A brand without guidelines drifts. Different suppliers use the logo differently, colours shift slightly from one printer to the next, and the brand quietly becomes less consistent with every new piece of work. Guidelines fix that: a single reference document anyone producing work on your behalf can follow without guessing.
Related services
Brand Guidelines, answered
How much does this cost?
It depends on scope, from startup packages through to enterprise solutions. Every project gets a detailed proposal with transparent, fixed-scope pricing before any design work begins, so there are no hourly surprises.
Do we need guidelines if we’re a small business?
Guidelines matter most the moment more than one person touches your brand, a second designer, a print supplier, a social media manager, so most growing businesses benefit sooner than expected.
What format do guidelines come in?
A documented guidelines file covering logo, colour, type and applied examples, delivered in a format your team and any future suppliers can actually use.