Branding Agency in Wrexham for Complete Brand Identities
Branding that makes you look like the market leader, not the challenger.
Your brand is often the first thing people judge you on, long before they speak to you. Salisbury Media is a founder-led branding agency based in Bangor-on-Dee, near Wrexham. We build complete brand identities for businesses that want to look as good as they are: the thinking, the logo, the colours, the type and the rules that hold it all together. You work directly with Rob from first call to final files.
A brand identity, not just a logo
A logo on its own rarely fixes the problem. What makes a business look established is consistency: the same colours, the same typefaces, the same tone and the same standard of design on the website, the van, the proposal and the Instagram grid. That is what a brand identity gives you, and it is what we design.
Your logo is an important part of it, but it is designed as one piece of a system, built to work alongside everything else rather than in isolation. That is why our projects start with strategy, not sketches.
What’s included in a brand identity project
Every project is scoped to what your business needs, but a full identity typically covers:
- Brand strategy: who you are for, how you are different, and how you want to be seen. We agree the positioning before any design starts (see brand strategy).
- Logo suite: a primary logo plus secondary versions, icon or monogram, and versions for dark, light and small-size use (see logo design in Wrexham and North Wales).
- Colour palette: primary and supporting colours, with print and screen values so they match everywhere.
- Typography: headline and body typefaces, with rules for how to use them.
- Brand guidelines: a clear document showing your team, printers and web developers how to use the brand properly (see brand guidelines).
- Applications: the brand applied to the things you actually use, such as business cards, social templates, email signatures, signage, vehicle graphics or packaging.
- Bilingual: we create bilingual Welsh and English brand identities, working with an experienced Welsh-language translator.
Rebrands and brand refreshes
Not every business needs to start again. Sometimes a brand has simply drifted: three versions of the logo in use, colours that change from printer to printer, a look that no longer matches the business you have become. A refresh tidies and strengthens what you have. A full rebrand is the right call when your positioning has changed, you have merged, moved upmarket or outgrown the name. We will tell you honestly which one you need.
How we work
- Free brand review or call: we look at where you are now and what you need.
- Budget and scope: we discuss budget upfront and shape the project to fit, separating what is essential now from what can follow in later phases.
- Strategy: research and positioning, agreed with you in writing.
- Design: logo and identity concepts with the reasoning behind them, refined with your feedback.
- Guidelines and handover: final files in every format you need (see which logo files you should get), plus your guidelines.
Need your brand looked after on an ongoing basis once the project is live? See our brand care retainer.
Branding trusted by major sports and broadcast names
Our design and graphics work has been trusted by Wrexham AFC, Liverpool FC, Warner Bros Digital, Rangers FC, BT Sport, TNT Sports and Warrington Wolves. Working to the standards of those brands, where every graphic is seen by huge audiences and has to sit perfectly within established guidelines, shapes how we build identities for businesses of every size. Sports clubs can also see our club branding service.
Proof: Elevate Accountancy, built from the brand up
We created the Elevate Accountancy brand, then designed and built its website and ran its SEO. Elevate has generated £1.7m in sales in its first three years from a cold start, with the brand, website and search visibility all playing their part in winning new clients.
“Salisbury Media played a pivotal role in the creation of our Elevate Accountancy brand, and I couldn’t be happier with the results. […] Their dedication to our success was evident, and it has had a positive impact on our business.”
Salisbury Media is rated 5.0 on Google from 12 reviews.
Who we work with
Locally, we work with businesses in every major town across North Wales, including Wrexham, Mold, Flint, Deeside, Llangollen, Ruthin, Denbigh, Rhyl, Llandudno, Colwyn Bay, Bangor and Caernarfon, and across the bordering North West of England: Chester, Cheshire, the Wirral and Merseyside. In Shropshire, see branding for Shrewsbury and Telford. Beyond the region, we work with clients UK-wide. Most projects run over video calls and shared design links, and we meet in person where it makes sense. If you are in North Wales, see our branding agency North Wales page. Based locally? Read about our work as a branding agency in Wrexham.
Looking specifically for branding in Wrexham? That page covers our local work in detail. For local social media agency in Wrexham support, see our social media management service.
Get a free video review of your brand
Send us your website or social profile and we’ll record a short, personal video review (about 10 minutes) of your current brand identity: what’s working, what’s holding it back and what we’d change first. No obligation, no hard sell. We only take on 5 reviews a month.
We’ve got it.
We’ll record your brand review and send it over as soon as we can. Keep an eye on your inbox.
Prefer to talk first? Email rob@salisburymedia.co.uk. Open Monday to Friday, 9:00 to 17:30.
Salisbury Media Group Ltd, 9 Althrey Ct, Overton Rd, Bangor-on-Dee, Wrexham LL13 0DA.
Frequently asked questions
How much does a brand identity cost?
It depends on the scope, so we talk about budget upfront. We then shape the project to fit, recommending what is essential now and what can be added in later phases.
What is the difference between a logo and a brand identity?
A logo is one mark. A brand identity is the full system around it: strategy, logo suite, colour palette, typography, guidelines and how it all applies to your website, print, signage and social media.
Do you design logos on their own?
No, and that’s deliberate. Every logo we design is part of a brand identity, because a logo on its own doesn’t give you the colour, type and rules to use it properly. See how we approach logo design.
Can you create a bilingual Welsh and English brand?
Yes. We create bilingual Welsh and English brand identities, working with an experienced Welsh-language translator, so your name, strapline and materials work properly in both languages.
Should I rebrand or refresh my brand?
If your business and audience are broadly the same but the brand looks dated or inconsistent, a refresh is usually enough. If your positioning, name or market has changed, a full rebrand may be the better investment. We will give you an honest recommendation.
How long does a branding project take?
It depends on the scope and how quickly decisions are made. We agree a timeline with you at the proposal stage.
Do I own the final brand files?
Ownership of all final brand files and artwork passes fully to you upon final payment.
Do you only work with businesses in Wrexham?
No. We are based near Wrexham and work with businesses across North Wales and the North West of England, including Chester, Cheshire, the Wirral and Merseyside, as well as clients UK-wide.