Sports branding agency: club identities fans are proud to wear
Club Branding & Identity
Salisbury Media is a founder-led sports branding agency near Wrexham. We build club identities fans are proud to wear, designed to work across kit, matchday graphics and digital in one system.
Sports branding, done properly
- Club crest and badge design or rebranding
- Full identity system across kit, signage and print
- Matchday and digital graphics templates
- Sponsor-ready brand assets for partnership pitches
- Guidelines so the identity stays consistent across every use
Why it matters
A sports club’s identity works harder than most brands. It has to hold up on a shirt, a badge, a stadium screen and a fan’s social feed, often in the same weekend. We design club identities for that reality from day one. Not a logo that only works in one place.
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Built for fan engagement, not just the badge
Your brand doesn’t live in a guidelines PDF. It lives on matchday, in the social media feed, where fan engagement is won or lost every week. We know that feed inside out. For Wrexham AFC, we built a season-long suite of matchday social templates in three kit colourways, so every post matches the shirt on the pitch. For TNT Sports and BT Sport, we’ve produced content that has to land the moment it happens. So when we design your club identity, we design it for the feed as much as the shirt.
Trusted where the scrutiny is brutal
Sport is the hardest test a brand can face. Every graphic is judged by fans who know the badge better than anyone. Here’s who has trusted us with it:
- TNT Sports: a four-year retainer. We produce broadcast-facing social content across the Champions League and international football, for the men’s and women’s game.
- BT Sport: social content produced directly for the broadcaster across football and WWE, from milestones to title wins.
- Wrexham AFC: a season-long suite of matchday social templates in three colourways, one for each kit, working with the club directly.
- Liverpool FC: matchday, award and squad social content, delivered with Playbook Studios.
- Rangers FC: stats, substitution and player performance templates, delivered with Playbook Studios.
- Warrington Wolves: a season-long social media template suite covering matchday, new signings and ticketing.
- FullNinety Sports Management: a monthly retainer where we plan, produce and post their social content.
- AROW Fitness: a full brand identity built for apparel first, because kit is where a fitness brand lives.
- Other clients include Warner Bros Digital.
Different briefs, one standard: work that has to sit perfectly inside some of the most watched brands in sport. That’s the standard your club identity gets.
Brand, social media and web design under one roof
Your identity has to carry through to your club website too. We offer web design as part of the service, so your site looks like the same club as the shirt and the feed. One studio, one system, no mismatched suppliers.
Built for the long term
A crest should last decades, not a season. We build identities for the long term. The system survives kit changes, new sponsors and new competitions without being redrawn every year. Get it right once, and every season after gets easier.
An award winning design agency
Salisbury Media is an award winning design agency. At the SME News UK Enterprise Awards, we were named Most Creative Design Agency in Wrexham for 2025 and in North East Wales for 2026. We also won a Client Satisfaction Excellence Award in 2026.
Design that gets you noticed. Strategy that drives growth.
Not sure where your club’s brand stands? Get a free personal video review (about 10 minutes) of your existing brand identity.
Club Branding & Identity, answered
How much does this cost?
It depends on what you need, so we discuss budget upfront and shape the scope to fit.
Have you worked with sports clubs before?
Yes. We work with UK sports clubs and broadcasters. For Wrexham AFC, we built a season-long suite of matchday social templates, working with the club directly. We produced matchday content for Liverpool FC and Rangers FC, delivered with Playbook Studios. For Warrington Wolves, we built a season-long social media template suite.
Can you work with our existing crest rather than starting from scratch?
Yes. Refreshing an existing crest is just as common as starting fresh. It keeps the heritage fans recognise.