Professional Sports · Wrexham · Social Media Templates · Direct client

Three kits. Three colourways. One season of templates.

A season-long suite of social media templates for Wrexham AFC, built in three colourways to match the club's three kits.

Scope of project

A season-long suite of matchday social media templates
Every template built in three colourways, one for each of the club's three kits
Matchday templates: starting XI, goals, substitutions and full time
Player milestone, appearance and manager quote templates

What We Were Solving

The challenge

Few clubs have had more eyes on them in recent years than Wrexham AFC. A global audience follows every matchday, and the feed has to look right every single time.

Here’s the catch. The team doesn’t wear one kit, it wears three. A template that only works with the home shirt looks wrong the moment the team walks out in the away kit. The club needed graphics that matched what was on the pitch, every week, all season.

For us it’s also personal. This is our home town club, and we work with the club directly.

How We Got There

The process

1

Start from the kits

Each colourway was taken from one of the club's three kits, so the graphics match the shirts the players are wearing.

2

Build the full suite

Starting XI, goals, substitutions, full time, milestones and manager quotes. Every moment a matchday feed needs, designed once and built properly.

3

One system, three colourways

Every template works in all three colourways. Whatever the team wears, the feed wears it too.

4

Built to last the season

Not a one-off set for a single fixture. A suite built to carry the club from the first game to the last.

Our Reasoning

The thinking behind the final direction

1

The kit sets the colour.

If the team is in the away shirt, the feed should be too. Anything else looks like an afterthought.

2

Design it once, use it all season.

Get the system right up front and matchday becomes about the moment, not about redesigning the graphic.

3

Local knowledge counts.

Knowing the club, the ground and the fans means templates that look like Wrexham, not like a stock pack. It’s the same thinking behind our club and sports branding.

Proof

The outcome

A season-long template suite for Wrexham AFC in three colourways, so every matchday post matches the kit on the pitch, from the first fixture to the last.

Services on this project

Free personal video review from Robert

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I only do 5 a month, because I do every one myself.

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