Professional Sports · Rugby League · Social Content
Matchday, signings and tickets, one consistent voice.
A season-long social media template suite for Warrington Wolves covering matchday, new signings, attendance and ticketing campaigns.
Scope of project
- Matchday social content: fixture graphics
- New signing and squad announcements
- Ticketing and event campaign graphics
- Season-long social media template suite
The challenge
A rugby league club’s feed does three jobs at once: hype the next match, break squad news and sell tickets. Done by different hands, it quickly looks like three different clubs.
Warrington Wolves needed one partner to keep all three on brand, week in, week out.
The process
Content pillars
We split the feed into matchday, squad news and ticketing, each with its own templates and purpose.
Template system
A matchday and announcement system built from the club's brand.
Signing reveals
New signing content planned to land with impact, not just a headshot and a caption.
Ticketing campaigns
Campaign graphics built to move people from the feed to the box office.
The thinking behind the final direction
Every post has a job.
Hype, news or sales. If it doesn't do one of those, it doesn't go out.
Signings are an event.
A new signing is one of the biggest engagement moments of the season, so it's treated like one.
Tickets need a reason.
Ticketing content leads with the occasion, not just the date.
The outcome
A season-long template suite covering matchday, squad news and ticketing, so the Warrington Wolves feed stays consistent all season.
Services on this project
Want content that keeps up with the game?
Send me your brand or website and I'll record you a free personal video review. Around 10 minutes, just for you: what's working, what's costing you clients and what I'd fix first. No pitch deck, no hard sell.
I only do 5 a month, because I do every one myself.
Get my free video review
Three kits. Three colourways. One season of templates.
Stats templates built for the speed of the game.
Related services: Matchday social content: fixture graphics · New signing and squad announcements · Season-long social media template suite · Professional Sports & Athletics