Professional Sports · Matchday Social Content · Delivered with Playbook Studios
Stats templates built for the speed of the game.
Stats, substitution and player performance templates for Rangers FC, built so the club's own social team could publish on brand at the speed of the game, delivered with Playbook Studios.
Scope of project
The challenge
A goal is news for about ninety seconds. After that, it’s old. Matchday content for a club the size of Rangers has to be on brand, accurate and out before the fans have finished celebrating, every fixture, home and away.
The job was a set of templates the club’s own team could update during matches, with stats and performance data dropping in without breaking the club’s look. The work was delivered with Playbook Studios.
The process
Brand and data audit
We started with the club's existing guidelines and the data available on matchday, so every template was built around real fields, not guesswork.
Template system
We designed a set of templates for stats, substitutions and player performance that could be filled in seconds.
Matchday workflow
We set up the templates and a simple workflow so the club's team could publish in step with the game.
Refine through the season
Templates were tightened as fixtures came round, based on what worked on the feed.
The thinking behind the final direction
Speed is the brief.
On matchday, a template that takes five minutes to fill is a template that's too late. Every layout was built so the data drops in and the graphic is ready.
Stats people can read in a thumb scroll.
Big numbers, clear hierarchy, nothing decorative fighting the data.
On brand, every time.
A club with that much heritage can't look improvised, even when the content is.
The outcome
A matchday template system for stats, substitutions and player performance that let the club’s own team keep Rangers content on brand at the speed of the game.
Services on this project
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Four years. Champions League nights. Zero room for error.
Premier League content at Premier League standard.
Related services: Matchday social content: stats and substitution templates · Goal and celebration templates their team could publish in seconds · Season-long social media template suite · Professional Sports & Athletics