Health & Beauty · Branding · Social
A brand built to stop the scroll.
How we gave Savage a bold identity and an Instagram system that keeps every post on brand.
The challenge
In beauty, Instagram is the shop window. Clients scroll a feed, judge the work in seconds and book or move on. Most studios post great work in a feed that looks like five different businesses.
Savage needed a brand with real attitude and a feed that looked consistent every single day, without the owner spending hours designing posts between appointments.
The process
Discovery
We got under the skin of the studio: the clients it wants, the looks it's known for and the attitude behind the name.
Identity design
We built the logo and identity as one system, so the mark works on a story, a price board or a shopfront. See our branding across North Wales.
Template system
We designed story and feed templates so every post, from a new look to an offer, lands on brand without starting from scratch.
Ongoing content
We then took on social media management, keeping the feed consistent month after month.
The thinking behind the final direction
Live up to the name.
A studio called Savage can't look timid. The identity had to carry the confidence the name promises, on every story, post and price list.
Let the work be the hero.
Templates frame the makeup rather than compete with it, so the client's face does the selling.
Consistency beats volume.
A feed that looks like one brand builds trust faster than a feed that posts more.
The outcome
A bold identity and a template system that keeps Savage’s Instagram consistent and instantly recognisable.
Services on this project
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