The Fat Boar Group and Wrexham Lager social content by Salisbury Media

Hospitality & Sport · Wrexham · Social Media Retainer

Plan it, shoot it, post it. Every week.

A monthly retainer handling social media for The Fat Boar Group, where we plan the content, produce it and post it, plus launch content for Wrexham Lager and fixture graphics for local sport.

Scope of project

What We Were Solving

The challenge

Hospitality businesses know social matters. They just never have time for it. Between service, staffing and stock, the feed goes quiet, then gets a burst of rushed posts before a big weekend.

The Fat Boar Group needed someone to own it: a steady plan, content that sells the venues, and posting that never drops off.

How We Got There

The process

1

Monthly plan

A content plan built around the venues' calendar: offers, events, sport and seasonal moments.

2

Produce

Venue offer and promotional graphics, plus event and fixture content.

3

Post and manage

Content posted on schedule and the feed kept active.

4

Review and adjust

What worked shapes next month's plan.

5

Wrexham Lager and local fixtures

The same plan, produce, post approach carried into product and brand launch content for Wrexham Lager and fixture and event graphics for local sport.

Our Reasoning

The thinking behind the final direction

1

Consistency fills tables.

A feed that's always on keeps the venue top of mind when people are deciding where to go.

2

Sell the occasion, not the menu.

Big matches, events and seasons give people a reason to book now.

3

One partner, whole job.

Plan, produce and post under one roof means nothing falls through the gaps.

Proof

The outcome

An ongoing retainer that keeps The Fat Boar Group’s social active, planned and on brand, alongside launch content built to put Wrexham Lager in front of the town, and fixture graphics that keep local sport in the feed.

Robert Salisbury, Salisbury Media
Free personal video review from Robert

Want your feed handled properly?

Send me your brand or website and I'll record you a free personal video review. Around 10 minutes, just for you: what's working, what's costing you clients and what I'd fix first. No pitch deck, no hard sell.

I only do 5 a month, because I do every one myself.

Get my free video review