Professional Sports · Matchday Social Content · Delivered with Playbook Studios
Premier League content at Premier League standard.
Matchday and milestone social content for Liverpool FC, delivered with Playbook Studios: fixture graphics, award celebrations and squad content built around the Premier League calendar.
Scope of project
- Matchday social content: fixture and announcement graphics
- Player award and milestone content
- Squad and campaign social media content
The challenge
Few football feeds are watched more closely. At this level the brand standards are strict, the audience is global and every graphic is judged against the best in the world.
The job was content that met the club’s standards and kept pace with a packed fixture calendar. The work was delivered with Playbook Studios.
The process
Work to the club's standards
Every piece built on the club's existing guidelines.
Calendar planning
Content mapped to the Premier League fixture list so build up, matchday and post match were planned.
Awards and milestones
Player award and milestone graphics prepared to land on the day.
Squad and campaign content
Wider squad content produced in the same system.
The thinking behind the final direction
Their brand, our craft.
At this level the job is executing a world-class brand flawlessly, at speed.
Plan the calendar, own the moment.
The fixture list tells you most of what's coming. Planning ahead frees time for the moments nobody saw coming.
The outcome
A body of fixture, award and squad content delivered to Premier League standard.
Services on this project
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