Estate Agency & Property · Social Media
Local social that keeps the agent front of mind.
How we keep Town & Country's Wrexham branch visible to local sellers and landlords with on-brand social content and local campaigns.
Scope of project
The challenge
Estate agency is a trust business fought street by street. Sellers and landlords compare agents online before they ever book a valuation, and the national brands turn up with big budgets and polished portals.
Town & Country had the local knowledge. Its feed needed to look established, stay active and give sellers and landlords a reason to pick up the phone.
The process
Discovery
We started with who Town & Country wanted more of: sellers, landlords or both, and what made them choose an agent.
Competitor review
We looked at how the local independents and the national chains show up on social, to find where Town & Country could stand apart.
Local social and campaigns
We created social content and promotional campaigns to keep the brand visible in the local feed between instructions.
The thinking behind the final direction
Local first.
Content leans on local streets, local stock and local faces, which the national chains can't copy.
Consistency builds trust.
An active, on-brand feed tells sellers the agent is busy and professional.
The outcome
A consistent, active social presence that keeps Town & Country in front of local sellers and landlords.
Services on this project
Want to look like the obvious choice?
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