Sports & Broadcast Media · Social Content · Direct client
Football to WWE. One studio, every milestone.
Social content we produced directly for BT Sport across football and WWE: milestones, champions and fast-turnaround celebration graphics.
Scope of project
- Milestone and record-breaking content across multiple sports
- Champions and title-win graphics
- Fast-turnaround celebration and reaction content
The challenge
A broadcaster covering several sports has to switch tone in an instant: a record-breaking striker one minute, a WWE title change the next. Each audience expects content that speaks its language, and the moment passes fast.
The brief was content that kept the broadcaster’s look while matching the energy of each sport.
The process
Work within broadcaster guidelines
Every piece built from BT Sport's existing brand, the same rigour we bring to sports branding.
Sport-specific styles
Distinct treatments for football and WWE within one family.
Prepared moments
Milestones and title wins prepped in advance where the outcome could be anticipated.
Fast turnaround
Reaction and celebration content produced as moments happened.
The thinking behind the final direction
One brand, many voices.
Football and WWE audiences want different energy, but it all has to look like the broadcaster.
Prepare for the moment.
Records and titles can be seen coming, so the heavy lifting happens before the moment, not during it.
The outcome
A multi-sport body of milestone, champions and celebration content delivered at broadcast speed.
Services on this project
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